Management of change (personal experience) Essay

Management of change (personal experience) - Essay Example Since it is nearly impossible to move from smoking twelve cigarettes a day to zero, the plan entailed a gradual reduction in the number of cigarettes from twelve to zero over time rather than a complete stop at once. I projected that stopping at once would not help as the temptation to smoke would be overwhelming (Schein, 2002). It was better to reduce the amount by two to three cigarettes in phases till I quit completely. The first phase involved the reduction from twelve to ten by October 21st 2014. This was successful though it was challenging. I kept reasoning that there was no big difference between ten and twelve. However, by sticking to the plan and focusing on the final goal, I succeeded to limit the number to ten. After achieving the objective of the first phase, I managed to reduce the number from ten to seven. However, this has been met with resistance and the body feeling deprived. It has been a challenge to move from this stage to the next. The strategy to keep the smoking sessions as far as possible has the effect of generating stress in the body (Schein, 2002). Fortunately, I have managed to plant the desire in the body system to get rid of smoking. The body is able to keep up with the chronology of change since the desired change is acceptable to the body system to maintain health. Thirdly, I have reduced the number of convenient places for smoking. For instance, I have kept cigarettes away from my car. It has helped to reduce smoking time as most of the smoking occurs when I am driving alone. I have also increased the time I spend at home with the family because the children prevent my smoking. By 18th November, it is my hope and desire that I revive serious participation in a sport of my choice. I have identified soccer as the sport as I am skilled at it and enjoy playing it a lot. By starting to play soccer again, I hope to reduce and

Customer Portfolio Management Essay Example | Topics and Well Written Essays - 2500 words

Customer Portfolio Management - Essay Example Customer preferences and customers’ attributes helps businesses to decide upon what products and services should be offered to the customer segment and how it should be marketed and priced so that it matches customers’ requirements and desires. This research paper would look into marketing concepts and theories, which helps businesses to build and maintain a customer portfolio. For this purpose, the researcher has gone through and understood various theories and research works to elaborate on the concept of customer portfolio management. Content of the Customer Portfolio The content of the customer portfolio enables managers to understand the business-to-business marketing strategies that can be utilized for assessing supplier-customer relationships. With this assessment, managers identify scarce resources of the organization and allocate them accordingly so that maximum profitability can be achieved (Sinha et al., 2002). The content of customer portfolios makes it easi er for managers to optimally compose customer relationships in order to determine, whether the company amongst members of the target market because of its customer relationship tactics or the competitive position of the organization (Ravenscraft, 1983). This is the reason, that customer portfolio management is considered as an integral part of an organization’s marketing functions. ... managing the line of products and brands, by aligning financial and budgetary resources with the resource allocation strategy and creating coordination between organizational teams to ensure implication of business, product and marketing strategy. The product portfolio management consists of taking care of a number of activities such as conducting market research to understand consumer dynamics, aligning key suppliers who will prove to be beneficial, determining marketing and distribution tactics and etc. On the other hand, customer portfolios makes it easier for managers to optimally compose customer relationships in order to determine, whether the company amongst members of the target market because of its customer relationship tactics or the competitive position of the organization. This is the reason, that customer portfolio management is considered as an integral part of an organization’s marketing functions (Sanchez, 2005). Strategic Accounting Management Strategic accou nting management is different from managing financial accounts of a business. Instead, these strategies are related with developing marketing systems that ensures that long-term relationships are maintained with strategic customers of the organization. These strategic customers might include organization’s suppliers of raw material and other vendors. Strategic accounting management is beneficial in a sense, that it helps the business to improve the quality of raw material used by maintaining healthy relationships with the suppliers and also reduces the cost of acquiring new strategic partners in the given marketplace. On the other hand, strategic accounting management also enables the organization to determine the specific needs of strategic customers and tailoring the products according to