Wynn Research Paper Example | Topics and Well Written Essays - 2000 words

Wynn - Research Paper Example With their resorts in Las Vegas and Macau (People’s Republic of China), Wynn Resorts aim to reach a global customer base. This will enable them to reach and conquer a wide market share, which will tremendously improve their revenues. Wynn Resorts also continually strives to provide and research new and innovative gaming and lodging amenities to its customers. Wynn Resort constantly seeks new ventures and opportunities for expansion in order to advance its brand, and in turn maximize the shareholders wealth. Also, Wynn Resorts seeks to continue to provide the highest quality and unique gaming resort experience to its customers to retain them and attract new customers. It also has a mission of investing in both social and environmental wellbeing of the communities in which it operates (Schwartz p.55) such as Las Vegas and Macau which are its top priority. The resort also encourages employee growth, training, and development in order for them to provide the most luxurious and hospitable conditions possible for its customers. The vision statement is inadequate in its description as it fails to inform the consumers/ customers of how it will offer the most luxurious and elite casino and resort experiences worldwide. The inclusion of the means of offering the best of these services would provide more information to the interested consumers and investors who would want to have a stake in the ownership of the firm by buying shares of the company. The mission statement is quite conclusive and all rounded by focusing on all elements that affect and directly contribute to the profitability of the company. The most effective elements of the vision statement is positioning itself as the leading provider of casino experience and mentioning its target customers (elite). The effective element in the mission statement is its effort towards innovative opportunities to expand its brand and its focus on social and environmental (Schwartz 68)